Full-scope release
infrastructure.
WAVE provides four connected services across the lifecycle of a release — from studio creation to worldwide monetization.
WAVE RECORDS offers an integrated suite of music services including digital distribution to +450 DSPs, audio production and studio mastering, digital marketing and editorial playlist pitching, and comprehensive artist and label catalog management.
Global delivery across 450+ digital platforms in 190+ countries. WAVE manages the release lifecycle from metadata preparation and quality control through digital delivery, catalog administration and ongoing monitoring. Unlimited release submissions, ISRC / UPC assignment, artist-profile support and related services are provided according to the applicable plan, fair-use rules, QC requirements and agreement. Premium services are not automatically included in every plan.
WAVE supports official music video distribution and eligible music-related video delivery to supported platforms. Delivery depends on technical specifications, rights clearance and the applicable service arrangement. WAVE does not guarantee delivery to every video platform or invent platform partnerships.
WAVE supports eligible music-video distribution through supported VEVO workflows. VEVO acceptance and channel availability are not guaranteed and depend on eligibility and platform requirements.
Radio and ringtone distribution opportunities and delivery to eligible radio services, ringtone platforms and related outlets where supported. Availability depends on supported outlets, territory, rights clearance, technical specifications and the applicable service agreement. Specific radio stations, placements or results are not guaranteed.
Unlimited release submissions within the applicable plan’s fair-use rules, QC requirements and agreement. No cap on the number of eligible releases for qualifying artist and label arrangements.
Delivery to 450+ digital platforms across 190+ countries.
WAVE coordinates the full release lifecycle from preparation through post-release monitoring.
Release planning built around the artist, the catalog and the moment.
WAVE prepares professional editorial pitches for selected and eligible releases. Editorial playlist placement is not guaranteed — platform editorial teams make the final decisions.
Coordination of the moving parts around a release or catalog project.
Social media strategy, release campaigns, short-form content strategy and digital audience development. WAVE does not promise guaranteed streams, followers or campaign results.
Integrated marketing strategy across the release lifecycle.
Release narratives, press materials and media outreach strategy. WAVE does not promise guaranteed press coverage.
Content calendars, posting strategy and community engagement.
Creative direction, release assets and short-form concepts.
WAVE supports artists, labels and eligible campaigns that need to connect music with digital creators and short-form content ecosystems. Available according to campaign scope, artist/project requirements and applicable commercial terms. WAVE does not promise a specific number of creators, guaranteed viral content, views, streams, engagement or creator participation.
WAVE treats the catalog as a long-term asset rather than simply a collection of uploads. Copyright management is operational and administrative — it is not legal counsel.
Documentation and protection of rights across the catalog.
Operational and administrative copyright compliance. Not legal counsel.
Management of digital rights across platforms and territories.
Official Artist Channel support, artist profile management and DSP verified artist profile support where the relevant platform offers it. WAVE provides eligibility assessment and application support. OAC approval, verified profiles and similar platform designations are not guaranteed and remain subject to each platform’s requirements, review and decisions.
Ongoing organization and care of the catalog.
Eligible YouTube videos, Shorts, UGC and fan content monetization. Eligibility and monetization depend on rights ownership, platform policies, territories and applicable platform rules.
TikTok UGC and eligible music uses monetization.
Instagram Reels, Facebook Reels and eligible UGC monetization.
YouTube, Shorts and eligible UGC monetization.
Broader UGC monetization across eligible platforms.
A longer view of the artist: career strategy, project planning and positioning. Available according to the applicable plan, partnership structure and artist requirements.
Broader management support for eligible artists. Available according to the applicable plan, partnership structure and artist requirements.
Recording and production support from the creative decisions that give every release a distinct point of view.
Production and engineering support for releases.
Production support available according to the applicable plan.
Platform reporting, revenue reporting and catalog performance. Reporting availability depends on the platform and applicable distribution arrangement.
Release performance, audience growth and UGC performance where available.
Ongoing performance reporting across the catalog.
WAVE works with eligible content creators, YouTube channel owners, video creators and digital publishers to help them manage, monetize and develop their digital content and intellectual property. Support includes eligibility assessment, monetization readiness, content review, channel optimization guidance, copyright-compliance guidance and reporting for eligible monetized content. YouTube Partner Program acceptance, monetization approval and revenue depend on YouTube’s eligibility requirements, review, policies and decisions. WAVE does not promise fixed earnings, guaranteed approval or a specific increase in income.
MCN-related services and channel management are available where an applicable partnership or technical arrangement exists. These services are subject to the applicable partnership structure, eligibility and platform approval. WAVE does not present itself as an officially certified YouTube MCN, YouTube Partner or authorized network on this basis.
Monetization strategy for eligible content across supported platforms, including YouTube monetization and eligible Content ID revenue, TikTok monetization and eligible music/content usage, Meta monetization (including supported Facebook and Instagram content), UGC revenue administration and reporting, and content revenue analysis. Platform eligibility, rights ownership, regional availability, platform rules and actual usage affect monetization and earnings. WAVE cannot activate monetization features controlled exclusively by the platforms.
Creator account and content strategy, short-form video strategy for Instagram Reels, TikTok and YouTube Shorts, content planning, creative campaign support, monetization eligibility guidance where applicable, creator collaborations and campaign coordination, and rights and music-usage support for eligible content. WAVE does not promise that it can activate monetization features controlled exclusively by the platforms.
Opportunities to work with WAVE on eligible music-related creator campaigns, including music discovery, artist/creator collaborations, commercial content opportunities, rights-cleared music usage and licensing coordination, and creator campaign management where available. Creator campaigns, paid collaborations and commercial opportunities are subject to availability, agreement, budget and rights clearance. WAVE does not promise a specific number of creators, guaranteed viral content, views, streams or engagement.
Whether you manage a YouTube channel, create short-form content, own a music catalog, or operate a digital media business, WAVE can help assess your rights, platform eligibility, content monetization opportunities, and management requirements. Contact WAVE for an assessment of your channel, catalog, monetization eligibility and potential service options. WAVE does not promise fixed earnings, guaranteed monetization approval or a specific increase in income.
Eligible WAVE-managed music may be considered for use in films and feature films, television series and TV productions, streaming series and streaming-platform productions, advertising and commercial campaigns, documentaries, trailers and promotional content, video games and interactive media, digital productions and other audiovisual works. WAVE does not promise placements in films, television, advertising or any production, and does not imply an existing relationship with a film studio, streaming platform, broadcaster, production company, music supervisor or advertiser. Placements and licensing deals depend on creative fit, rights clearance, availability, client requirements and negotiated agreements.
WAVE reviews eligible releases according to music quality, genre, artistic direction, release timing, rights status, metadata accuracy and overall suitability. Editorial pitching availability depends on the applicable plan and service scope. Eligibility, submission windows and access depend on each platform’s requirements and tools.
WAVE prepares structured pitch information for eligible releases, including genre and subgenre, mood and sonic identity, artist background and development, track story and creative context, release objectives, target audience and relevant markets, release strategy and promotional plans, and supporting campaign information. Spotify editorial pitching is free through its official submission process. Payment does not guarantee Spotify editorial consideration or placement.
Release dates, metadata delivery, pre-release preparation, editorial submission windows and promotional plans are coordinated so eligible releases can be presented within relevant platform timelines. Access depends on each platform’s requirements and tools.
Eligible releases may be submitted for editorial consideration through the appropriate platform channels and tools, where available. Editorial playlist placement is determined exclusively by the relevant DSP and its editorial team. Playlist pitching does not guarantee placement, streams, revenue or audience growth, and no paid or guaranteed editorial placement is implied.
WAVE prepares and submits suitable releases for editorial opportunities across supported DSPs, where submission tools and opportunities are available. Eligibility, submission windows and access depend on each platform’s requirements and tools.
WAVE helps communicate an artist’s identity, musical direction, audience and release context to improve the quality and relevance of editorial submissions. This is positioning support for the pitch — not a promise of editorial acceptance.
Playlist pitching can be coordinated with release marketing, social media content, creator campaigns, pre-save campaigns and post-release activity where applicable and included in the relevant plan or a separate agreed scope.
Available platform analytics and release performance can inform future release planning and pitching strategies. Results vary and past performance does not predict future editorial outcomes.
Ready to move your
music forward?
Whether you're an artist, label, distributor, or enterprise client, WAVE can build the right distribution and support structure around your catalog.